GIF:
Graphics Interchange Format, supports animations and allows a separate palette of 256 colors for each frame (of the animtion). GIF’s has color limitations and makes the format unsuitable for reproducing complex color photographs (people, objects, landscapes) and other images with continuous color, but it is very well-suited for simple images such as logos or images with various solid areas of color.

JPEG/JPG:
Joint Photographic Experts Group, is a commonly used standard method of compression for photographic images (people, landscapes, products, among others). This is the format mostly used for storing (saving as…) and transmitting (executing) photographs on the World Wide Web.

SWF:
Shockwave Flash, a proprietary vector graphics file format. Intended to be small enough for publication on the web, SWF files can contain animations, animated display graphics and menus of varying degrees of interactivity and function. When producing a SWF format the combination of pixel and vector graphics is posible Since SWF supports all types of image extension such as, .jpg/jpeg, gif, png, bmp, and other. The most successful formats when producing a FLASH ANIMATION are png’s and jpg’s.

PNG:
Portable Network Graphics, a pixel based (bitmapped) image format. PNG was created to improve and replace the GIF format but still GIF has some pros against PNG. PNG format cannot be used to develop an advertising.

BMP:
Bitmap, is a raster image format used to store and display color and grayscale images. The format supports 24 bit color, which makes it suitable for photos.

TIFF:
Tag Image File Format, Platform independent raster format for image files. TIFF is supported in almost every image and word processing software including the jump from MAC to PC or PC to MAC.

PSD:
Photoshop Document, photo-editing software format that provides good support for different color storage schemes and object separation based on layers. Photoshop: image-processing bitmap manipulation software.

AI:
Adobe Illustrator , a widely used format for the exchange of 2D vector objects. Vector images are sets of straight lines, defined by the locations of the end points and can be scaled to different sizes without any quality loss.

FLA:
Flash, multimedia formats for the web. FLA files typically include vector image data, bitmapped, video and audio. FLA files whan compressed produce SWF files that supports vector graphics which make files very small and fast to transmit over the web.

AVI:
Audio Video Interleave, movie format for Windows Platforms.

MPEG:
Motion Picture Experts Group, a high quality video format used for Internet files.

MOV:
Movie, QuickTime is Apple's (Machintosh) technology for handling video, sound, animation, graphics, text, music, and even 360-degree virtual reality (VR) scenes.

FLV:
Flash Video, is a proprietary file format used to deliver video over the Internet using Adobe Flash Player.

WMV:
Windows Media Video, is a generic name for the set of video codec technologies developed by Microsoft.